October 17, 2019 – Words that work in major and planned gifts fundraising

October 17, 2019 @ 11:30 am – 1:00 pm
Hawaii Pacific University, Multi Purpose Room #3
1 Aloha Tower Drive
HI 96813
HGPC Members: $TBD, Non-members: $TBD
Hawaii Gift Planning Council and Hawaii Community Foundation invite you to:

Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving.

Skype presentation by:
Dr. Russell N. James III, J.D., Ph.D., CFP
Professor & CH Foundation Chair in Personal Financial Planning
Director of Graduate Studies in Charitable Planning, Texas Tech University
What words increase interest in making a bequest gift? What job titles work best for donors? How should you describe a complex gift to generate the most interest? This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving. Dr. James begins with an overview of the neurological processes that drive charitable decision-making and explains how these processes link to the survey results on optimum word choice. Learn practical, scientifically-based approaches that will increase your effectiveness in communicating about planned giving.
Click “Tickets” to register by October 7, 2019.
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